Web Marketing Specialist

Job Summary:

Progressive Technology is seeking a dynamic and results-driven Web Marketing Specialist to join our innovative team. The ideal candidate will play a key role in driving our online marketing strategy, optimizing our digital presence, and increasing engagement through targeted web campaigns. This role is perfect for a creative and analytical individual who thrives in a fast-paced environment and is passionate about web marketing and online growth.

Key Responsibilities:

  •  

  • Develop, implement, and manage web marketing strategies to promote our products and services effectively.

  •  

  • Collaborate with cross-functional teams including content creators, designers, and developers to enhance the websites user experience and functionality.

  •  

  • Monitor, analyze, and report on website traffic, engagement metrics, and conversion rates.

  •  

  • Optimize website content, SEO strategies, and paid advertising to improve organic reach and paid performance.

  •  

  • Manage and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.

  •  

  • Conduct competitor analysis to identify industry trends and implement innovative marketing tactics.

  •  

  • Maintain and update website content, ensuring it aligns with brand messaging and marketing objectives.

  •  

  • Utilize analytics tools such as Google Analytics to track the effectiveness of web marketing campaigns and suggest improvements.

  •  

  • Stay up-to-date with the latest web marketing trends, technologies, and best practices.

  •  

Required Skills and Qualifications:

  •  

  • Bachelors degree in Marketing, Communications, Business, or a related field.

  •  

  • Proven experience in web marketing, digital marketing, or a similar role.

  •  

  • Strong knowledge of SEO, SEM, content marketing, email campaigns, and social media marketing.

  •  

  • Proficient in web analytics tools (Google Analytics, SEMrush, Moz, etc.) and marketing platforms.

  •  

  • Familiarity with HTML, CSS, and web development concepts.

  •  

  • Excellent communication, writing, and editing skills.

  •  

  • Ability to think creatively and analytically to solve problems.

  •  

  • Detail-oriented with the ability to manage multiple projects and deadlines.

  •  

  • Strong understanding of web design and user experience principles.

  •  

Experience:

  •  

  • Minimum of 3 years of experience in web marketing, digital marketing, or a related field.

  •  

  • Experience with web content management systems (CMS) such as WordPress, Drupal, or Joomla.

  •  

  • Proven track record of successful web marketing campaigns and initiatives that have driven measurable results.

  •  

  • Experience with email marketing platforms (Mailchimp, HubSpot, etc.) is preferred.

  •  

Working Hours:

  •  

  • Full-time, 40 hours per week.

  •  

  • Flexible working hours with the possibility of remote work.

  •  

  • Occasional overtime may be required based on project deadlines.

  •  

Knowledge, Skills, and Abilities:

  •  

  • Knowledge: Deep understanding of web marketing principles, SEO, SEM, and user experience best practices.

  •  

  • Skills: Analytical skills to track and measure performance; creative skills to produce engaging marketing content.

  •  

  • Abilities: Ability to work independently and as part of a team; adept at problem-solving and identifying opportunities for improvement in digital strategies.

  •  

Benefits:

  •  

  • Competitive salary based on experience.

  •  

  • Health and wellness benefits, including medical, dental, and vision insurance.

  •  

  • Generous paid time off (PTO), including vacation, sick days, and holidays.

  •  

  • Flexible working environment, with options for remote work.

  •  

  • Professional development opportunities, including training programs and certifications.

  •  

  • A supportive and collaborative team environment where your ideas are valued.

  •  

Why Join Us:

At Progressive Technology, we are committed to fostering a dynamic, inclusive, and collaborative work environment where our employees are empowered to excel. As a Web Marketing Specialist, you will have the opportunity to work on cutting-edge marketing initiatives, contribute to exciting projects, and grow your career within a rapidly expanding company. If you are passionate about web marketing and want to make a real impact, this is the place for you.

How to Apply:

If you are a creative, data-driven individual with a passion for web marketing, we want to hear from you! To apply, please submit your resume, along with a cover letter detailing your experience and why you would be a great fit for this role. Applications can be submitted through our companys career portal or emailed directly to us.

Back to blog